Harrods appoints Incubeta to accelerate retailer's digital marketing presence in key markets

Luxury department store, Harrods, has appointed Incubeta to manage its global digital marketing account.

The partnership will focus on accelerating digital growth and footfall for the luxury retailer among its highest value customers across key markets - the UK, US, Kingdom of Saudi Arabia, United Arab Emirates and three further markets in Asia. This will cover pay-per-click (PPC), SEO, paid media, and digital PR. 

This includes maximising the return from its digital investment to drive sales across its Knightsbridge store in London, online, its app, the Rewards loyalty programme, and its five UK-based H Beauty stores.

Incubeta will deploy its proprietary Seamless Search platform, an AI powered solution. By analysing multiple data signals in real-time, this aims to ensure that Harrods' digital spend is allocated with precision, optimising each campaign for maximum efficiency and impact. Incubeta will also work closely with it to leverage partnerships with brands.

Sandra Truesdale, Head of Digital Marketing at Harrods, says: “The growth and evolution of our digital marketing channels are essential for Harrods to meet the needs of luxury shoppers today, while staying ahead of the ever-changing landscape. Incubeta understood the strategic imperative to deliver a data- and insight-led approach that enables us to meet our global business profitability goals for omnichannel customer growth.”

Andrew Turner, MD, Incubeta UK, says: "Harrods is the world’s leading luxury department store and we are delighted to be coming on board to deliver the next phase of digital acceleration for the brand. By integrating core elements of marketing into a single, connected strategy, we’ll deliver a smarter and more effective omnichannel experience for Harrods’ global audience.”

“Being selected as Harrods’ trusted partner comes off the back of a very competitive pitch process and we can’t wait to get started, working as an extension of their formidable team and wider partners to help them outperform their business goals.” 

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

As AI sees increasing adoption in the retail space, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners willl be announced at an evening event at The Barbican in Central London on Thursday, 3rd July.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

FAQs

Is there a fee to enter the awards?: No, it is free of charge.

Can I enter across multiple categories: Yes.

Do I need to complete all the sections in the entry form? No, but the more information you provide, the better chance you have of producing a successful submission.

Is there a certain timeframe for nominated projects, initiatives etc? Yes, nominated projects, initiatives etc should have been completed (or substantially completed) during the last 12 months.

Who has visibility of our completed entry form and what information will be public should we win or be shortlisted? Only our Editor, Scott Thompson, and judging panel will view submissions. The information provided in the summary section of the entry form will be made public.

Do you only accept entries from UK-based companies? No, we accept entries from all parts of the world.

What is the shortlists process? Shortlists will be announced in April 2025, then shortlisted entries will be sent to our independent judging panel who will decide upon the winners and highly commended submissions. Shortlisted companies will be invited to attend an awards ceremony at The Barbican in Central London on Thursday, 3rd July 2o25.

Do winners and highly commended companies receive post-event coverage? Yes, post-event coverage includes articles on our website and also an in-depth awards review in our printed magazine. There is also the opportunity for a company profile type piece to be published on our site and within our magazine.

When is the deadline for 2025 submissions? Friday, 23rd May 2025.

When will the 2025 winners be revealed? Winners will be announced at an event at The Barbican in Central London on Thursday, 3rd July. This will kick off with a drinks reception, followed by a three course meal, awards ceremony, and after party featuring DJ until midnight.

Who will be judging submissions? Details of our 2025 judging panel will be announced in the near future.