Australian brand Oroton selects NewStore to replace its legacy PoS and order management system

Australian fashion and accessories brand, Oroton, is to roll-out NewStore's Omnichannel PoS, Omnichannel OMS, and Omnichannel Manager solutions across its 30+ stores.

It says that, by replacing its outdated, on-premise systems with a cloud-based, fully mobile SaaS platform, it will modernise the in-store experience, enhance operational efficiency, and elevate its unified commerce strategy.

“Our focus has always been on delivering exceptional customer experiences, but our old systems limited our ability to create a seamless connection between our digital channels and physical stores,” says Saurabh Bhola, CIO at Oroton.

“NewStore stood out as the clear choice to close this gap - not just for its capabilities, but for how seamlessly it integrates with our existing tech stack. Its modular design also allows us to implement at our own pace while still future-proofing our business.”

 “The best retail experiences are ones that make shopping feel effortless, no matter where or how a customer interacts with a brand,” says Michael DeSimone, CEO at NewStore. “Oroton understands this, which is why they’re investing in a platform that eliminates friction and gives their customers more control over their shopping experience. With NewStore, they’re not just upgrading their technology - they’re setting a new standard for retail in Australia.”

2025 RTIH INNOVATION AWARDS

Omnichannel retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.