Fast food firm Smalls Sliders taps Bikky customer data and analytics platform to support growth plans

Smalls Sliders has adopted Bikky’s customer data and analytics platform as it scales across the USA.

“They’re getting a platform that will help them level up how they serve their guests while continuing scaling across the country,” says Abhinav Kapur, Founder at Bikky. “They're seeing this first hand, using the platform to coach franchisees on new store openings.”

“While most operators fly blind in those early days, the Smalls team is proactively sharing trends on what and how much guests typically order on their first visit, and how it changes as a store matures. This gives their in-store teams clear visibility into how to best staff and prep to nail that all-important first experience with a new guest in a new market.”

He adds: “You need to be excellent at so many things in this value driven environment: food, speed, accuracy, efficiency, experience. Smalls is using our platform to level up in all of those aspects, and building a brand that's truly a one of one in the restaurant industry.”

Founded in 2019, the first Smalls location opened in Baton Rouge with a mission to serve cheeseburger sliders better than anyone else. By the end of 2024, it had racked up more than 300 locations sold or under development. 

“As an emerging concept, it’s important for us to understand if what we’re doing is actually resonating with our guests,” says Charnell Landry, Director of Digital Enablement at Smalls Sliders. “With Bikky, we can clearly see what’s working and what’s not. We’re never just throwing things against a wall to see if they stick.”

“As we work to always keep our brand simple to execute, it is important that we have an unbiased, uncomplicated way to see what our consumers are responding to,” adds Michael Alberici, SVP and Head Of Marketing for Smalls Sliders. “We’re building a brand that can stand the test of time, and we need to make impactful, data driven decisions at lightning speed as we grow.”

2025 RTIH INNOVATION AWARDS

Customer data and analytics platforms will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.