Pharmacy chain Dr. Max teams with VusionGroup for store digitalisation push across Europe

VusionGroup has announced a new roll-out with Dr. Max, a pharmacy chain, to deploy its solutions throughout stores across Europe.

Dr. Max says it has made the move to digitalise its locations and create a connected store experience for both associates and customers.

"VusionGroup's innovative solutions help us simplify and modernise how our pharmacies operate - from daily workflows to the way we engage with customers and patients. This partnership supports our ambition to lead the digital transformation of pharmacy care while reinforcing our strong position across Europe”, comments Branislav Chmela, Group Retail Operation Officer, Dr. Max.

"By combining greater efficiency with smarter tools, we’re creating more space for our pharmacists to focus on what truly matters - providing personal, professional care.”

Pricing and promotional updates will be centrally managed and fully automated, reducing the need for manual tasks at the pharmacy level. This will allow pharmacy teams to focus more on professional care and meaningful customer interactions. At the same time, VusionCloud will provide Dr. Max with tools to manage and monitor its in-store connected devices.

"We are thrilled to partner with Dr. Max, the second largest pharmacy chain in Europe, to support their digital transformation journey. The pharmacy sector is a pivotal focus of our strategic plan, as it strengthens our presence in Central and Eastern Europe. This collaboration underscores our commitment to transforming physical stores into efficient, intelligent, connected, and data driven assets across EMEA," comments Sébastien Fourcy, SEVP EMEA, VusionGroup.

Roll-out has begun in 220 of its stores, and the target date for completion has been set for the end of 2026. Dr. Max will also get integration of electronic shelf labels (ESLs) into the existing Cisco-Meraki wireless infrastructure at its locations.

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.