eBrands raises €7.5 million to help consumer brands grow internationally with AI powered Apollo tool

eBrands, a Nordic-based export platform that helps consumer brands scale globally through e-commerce and major retail channels, has raised €7.5 million, bringing its total funding raised to €50 million.

This was led primarily by Veikko Laine family office, Varma Mutual Pension Insurance Company, and operative shareholders.

Since launching in 2020, eBrands has helped consumer brands, such as Mysoda, Coach Soak, and Bodyotics, grow globally by simplifying the complexities of international expansion. With expertise in sales, marketing, supply chain, and market access, the company says that it provides a structured, low risk path to new markets.

"We remove barriers to global growth,” says Robin Bade, Co-Founder and CEO at eBrands. “With new US tariffs and rising trade complexities, brands need a partner that turns challenges into opportunities. Powered by Apollo, our export platform allows businesses to scale across D2C, marketplaces, and bricks and-mortar retail without operational bottlenecks.”

The latest funding will support the continued development of Apollo, eBrands’ proprietary AI powered tool designed to help brands expand into 60 markets and sales channels without requiring local infrastructure or heavy investments.

The export platform's infrastructure streamlines supply chain, sales, finance, and compliance, enabling companies to expand into new markets. The cash will also allow eBrands to extend its global reach and support more brands in navigating international expansion.

”With Apollo, we’re making global expansion more accessible and efficient,” says Antti Moilanen, Head of the Partner Platform Business at eBrands. “Expanding to new markets often comes with high costs and logistical challenges, especially with evolving trade regulations. Our export platform simplifies the process, offering brands a faster, more transparent way to scale internationally.”

2025 RTIH INNOVATION AWARDS

E-commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.