Amazon Buy with Prime offering expands to all child safe technology products available on Gabb

Amazon reports that Buy with Prime, a direct-to-customer (DTC) offering, is now available for all products on the site of Gabb, a provider of safe tech for kids.

With Buy with Prime, US-based Prime members can shop directly from a brand’s online store and get the likes of fast, free delivery, easy returns, and 24/7 shopper support with participating brands.

Buy with Prime was first available on a small number of Gabb accessories in 2023. Now, Prime members can shop all of its kid safe watches, phones, and accessories, along with thousands of other brands.

By using the Buy with Prime API, Gabb is able to integrate the offering into its existing storefront while maintaining control over its brand and shopper experience. The API also simplifies the day-to-day merchant experience for Gabb by automatically syncing Buy with Prime with its existing systems, including order management and catalog services. In addition, it enables Gabb to implement serial number tracking, allowing the company to easily activate devices before customers receive them.

“Buy with Prime has been a very impactful tool for us. It creates such a smooth experience. We turned it on and we were like ‘whoa.’ We wish we had done this a year-and-a-half ago. We have just been so impressed with it and we can’t wait to see what the future holds,” says Dani Strong, Gabb’s Director of Marketplaces.

2025 RTIH INNOVATION AWARDS

Online retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.