Online supermarket Ocado Retail tie up with LiveRamp sees launch of new offsite self-serve media solution

LiveRamp has announced a partnership with Ocado Ads, the retail media network of online only supermarket Ocado Retail. The tie up marks the launch of Audience+, a new offsite self-serve media solution. 

Audience+ will allow agencies and brand partners to leverage Ocado’s first-party shopper data insights via LiveRamp’s technology. According to those involved, they will be able to plan, activate and measure offsite media campaigns across a wider network of ad platforms with greater precision and transparency, with the aim of reaching their target audiences in a more streamlined and effective way.

Hugh Stevens, UK Managing Director at LiveRamp, says: “As advertisers continue to prioritise retail media’s insights, retailers who deliver this capability in the most collaborative manner enabling enhanced targeting opportunities and more transparent attribution will be best placed to meet this demand.’

“That is why we’re delighted to partner with Ocado Ads, supporting it to unlock greater value from retail media activation and further differentiate its media network offering with transformative self-serve features through the LiveRamp Clean Room.”  

Ben O’Mahoney, AdTech & Data Partnerships Lead at Ocado Ads, commented: “We’re committed to empowering advertisers with greater control over their offsite media campaigns with new self-serve capabilities. Audience+, enabled by LiveRamp's data collaboration technology, provides brands with unprecedented access to our extensive, reliable first-party data and verified audiences.”

“Advertisers are able to derive actionable insights for planning, execute highly targeted campaigns, and accurately measure performance. We are confident that Audience+ will unlock new possibilities for personalised customer experiences and drive significant results for our partners.”

2024 RTIH INNOVATION AWARDS

Retail media was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.