Walmart Unlimited gamified mini-series set to go live this week on Spatial immersive platform

Walmart Unlimited, a new, gamified mini-series, will makes its debut today, brought to you by Walmart, Unity and Spatial in collaboration with animators and producers Martian Blueberry and game development studio PIGIAMA KASAMA.

You will be able to check it out here.

The first episode introduces characters inspired by Walmart’s real-life suppliers, including A Dozen Cousins founder Ibraheem Basir.

It’s the US retail giant’s latest attempt to tap immersive commerce - a form of online shopping that combines VR with 3D visualisations and gamification - to connect with the next generation of consumers.

Walmart has also been testing out Roblox and this week it announced its fifth No Boundaries drop on Zepeto, featuring ten new virtual items, inspired by the Spring No Boundaries collection.

As with previous drops, the real-world versions of these items are shoppable without leaving the Korean metaverse platform. Every purchase includes a free virtual twin of the item.

“Gaming is one of the biggest forms of entertainment on earth, reaching more than three billion people spanning diverse backgrounds and interests,” says Justin Breton, Director of Brand Experience and Partnerships at Walmart.

“Building on our reputation as pioneers in immersive commerce, our collaboration with Unity broadens our ability to engage with new customers by adding value to the gaming industry for both gamers and developers. The Spatial platform is the most accessible place to blend the future of immersive commerce with thrilling game play and seamless purchase points.”

“We're transforming online interaction from passive watching to active play for a global audience. Our projects run across Web, iOS, Android, and VR with no additional configuration, so accessing these virtual gaming worlds has never been easier,” says Gianna Valintina, Global Head of Strategic Partnerships at Spatial.

“We’ve had the honour of working with the Martian Blueberry team, including legendary writer, producer, and Co-Founder Carl Jones, and our talented collective of artists and developers at Spatial, on this groundbreaking project with Walmart. Through this game, we hope that players worldwide can discover the unlimited power of individuals and local businesses coming together to champion their communities.”

2025 RTIH INNOVATION AWARDS

Immersive experiences will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.