Premier League giants Manchester City name Publicis Sapient as digital business transformation partner

Manchester City has announced a multi-year global tie up with Publicis Sapient, naming the company as its official digital business transformation partner.

Publicis Sapient will support the Premier League side's ongoing digital transformation strategy, leveraging its SPEED – Strategy, Product, Experience, Engineering and Data & AI – capabilities.

As part of the partnership, the Publicis Sapient brand will be prominently featured across pitch-side LED advertising at the Etihad and Joie Stadium in the UK and across the xlub’s social media channels. 

Roel de Vries, Chief Operating Officer, City Football Group, comments: “As a club, we are continuously working to strengthen our digital ecosystem. We are therefore delighted to welcome Publicis Sapient as our official digital business transformation partner."

“Through the new partnership, we will benefit from industry leading software and innovative solutions that further reinforces our position at the forefront of technological advancement in the sport industry.” 

Nigel Vaz, CEO, Publicis Sapient, says: “We’re proud to partner with Manchester City on this transformative journey, harnessing our SPEED capabilities to deliver innovative, people first digital experiences.”

“Together, we are building a dynamic and future ready digital ecosystem that enhances fan engagement and operational excellence. This partnership not only drives immediate value but also continues to support Manchester City for sustained success in an increasingly dynamic and digital sports landscape.”

2025 RTIH INNOVATION AWARDS

Digital transformation will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.