Makeup by Mario taps FFFACE.ME technology for launch of new virtual try-on experience

Makeup by Mario, a brand created by celebrity makeup artist Mario Dedivanovic, has launched a virtual try-on experience in collaboration with FFFACE.ME.

This allows users to experiment with shades of eyeshadows, lip glosses, blushes, and other makeup products directly through their web browsers on any device.

The launch was made possible by leveraging Snapchat’s free SDK for the web.

A spokesperson for Makeup by Mario comments: "We’re pleased to provide our customers with an improved, personalised experience that offers accuracy comparable to selecting a shade in-store with the convenience of shopping online. The innovative FFFACE.ME shade finder technology realistically represents our shade range and pays off in virtual try-on, making it easier than ever to find your perfect match."

Polina Klekovkina, COO at FFFACE.ME, says: "There was a lot of buzz around the next big thing for the web, or so-called Web3. We believe that while the web can become decentralised, there’s also a completely different dimension of evolution - the immersiveness and liveliness of the web."

"We foresee that with the help of AI and AR, the websites of the future will reach new levels of personalisation and responsiveness, acting more as web assistants than present day web showcases. And we’re building a product to implement this future now."

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

As AI sees increasing adoption in the retail space, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners willl be announced at an evening event at The Barbican in Central London on Thursday, 3rd July. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

FAQs

Is there a fee to enter the awards?: No, it is free of charge.

Can I enter across multiple categories: Yes.

Do I need to complete all the sections in the entry form? No, but the more information you provide, the better chance you have of producing a successful submission.

Is there a certain timeframe for nominated projects, initiatives etc? Yes, nominated projects, initiatives etc should have been completed (or substantially completed) during the last 12 months.

Who has visibility of our completed entry form and what information will be public should we win or be shortlisted? Only our Editor, Scott Thompson, and judging panel will view submissions. The information provided in the summary section of the entry form will be made public.

Do you only accept entries from UK-based companies? No, we accept entries from all parts of the world.

What is the shortlists process? Shortlists will be announced in April 2025, then shortlisted entries will be sent to our independent judging panel who will decide upon the winners and highly commended submissions. Shortlisted companies will be invited to attend an awards ceremony at The Barbican in Central London on Thursday, 3rd July 2o25.

Do winners and highly commended companies receive post-event coverage? Yes, post-event coverage includes articles on our website and also an in-depth awards review in our printed magazine. There is also the opportunity for a company profile type piece to be published on our site and within our magazine.

When is the deadline for 2025 submissions? Friday, 23rd May 2025.

When will the 2025 winners be revealed? Winners will be announced at an event at The Barbican in Central London on Thursday, 3rd July. This will kick off with a drinks reception, followed by a three course meal, awards ceremony, and after party featuring DJ until midnight.

Who will be judging submissions? Details of our 2025 judging panel will be announced in the near future.