Former Bazaarvoice and Snap exec Rob Weaver joins True Fit as CRO; Sarah Curran becomes Global CMO

True Fit, a fit personalisation platform for fashion retailers, has announced the appointment of former Snap and Bazaarvoice executive, Rob Weaver, as its Chief Revenue Officer (CRO).  

William R. Adler, CEO at True Fit, comments: “Rob joins with a wealth of experience in coaching high-performing teams to dream big and realise those outcomes. He has a unique blend of inspiring energy, strategic mastery, and high-character coaching that drives world class teams to outperform ambitious goals.”

“We’re thrilled to have him on board at such a critical time for True Fit’s growth, and we know his expertise and vision will have a seismic impact on delivering success. Rob is a perfect culture fit for our executive team, which is full of high performing, extraordinary people driven by ambition and impeccable values.”

Weaver says: “It’s an exciting time to join the team – the True Fit star has been rising for some time now, as retailers and brands recognise the central role connected data plays in delivering customer experience, conversions and customer lifetime value (CLV) on the one hand, while reducing returns on the other.”

“I look forward to working with the team across our US and European markets to accelerate and realise True Fit’s unlimited growth.”

Sarah Curran

True Fit has also announced the promotion of its MD EMEA, Sarah Curran, to Global Chief Marketing Officer (CMO). 

Former Luxury Director at fashion retailer Shop Direct (now The Very Group), Curran joined True Fit in 2020 as Managing Director (MD) of Europe, having worked with the firm as a retail adviser between March and July of the same year. 

She also founded her own affordable luxury fashion e-commerce site, My-Wardrobe, in 2006 – a seven year tenure which saw her awarded an MBE for services to fashion.

Curran says: “Coming from the retail side, and understanding as a retailer what the shopper demands are and knowing the data that is available from the Fashion Genome as I now do, this is such an important tool and partner for retail.”

“This is particularly true in today’s climate, as retailers grapple with rising returns rates and spiralling costs of customer acquisition, while cost-of-living pricing and promotions sensitivities from shoppers put even more pressure on retailers to discount in order to drive demand.”

“Data that can help retailers leverage insights to sell more at full price, whilst minimising operational costs - especially around reverse logistics and returns - will not only protect margin in the short-term, but help grow customer loyalty and CLV in the longer-term.”