Online retailer Adore Beauty taps tutch endless aisle capabilities as it begins to open physical stores

tutch has been selected by Australian online retailer, Adore Beauty, to provide endless aisle capabilities for its entry into physical retail.

Adore Beauty Group’s three-year strategy to become a leading omnichannel beauty retailer targeting 30% revenue growth, and doubling its EBIT margin was announced at its AGM in November 2024. 

CEO Sacha Laing comments: “Adore Beauty has strong foundations poised for material growth. Taking the group from a pureplay online beauty platform into an omnichannel beauty authority is a natural evolution for the group.”

tutch enables retailers to offer their entire product catalogue in-store, overcoming the limitations of physical shelf space and enabling customers to discover and purchase products with ease.

Customers at the Adore Beauty retail stores will be able to purchase products available in-store, while curating a cart from products only available online. A customer's online items are sent to them after they’ve finished shopping. Furthermore, people can use the in-store kiosk to find reviews, ingredients and more information on any of the products in the Adore Beauty catalogue, whether they are in-store or online.

“There’s a common misconception among retailers that online and in-store shopping journeys are two separate experiences, and that focusing on one means sacrificing parts of the other. Together with Adore Beauty, we’re proving that these experiences can seamlessly blend into one continuous journey, allowing customers to benefit from the advantages of both online and in-store shopping,” says Greg Jones, CEO at tutch. 

The roll-out of tutch’s endless aisle digital kiosks will begin with Adore Beauty’s first store at Westfield Southland Shopping Centre in Melbourne, and then continue with a second location at Watergardens Shopping Centre, also located in Melbourne.

2024 RTIH INNOVATION AWARDS

Physical stores were a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.