Hightouch bags $80m Series C at $1.2bn valuation as it brings AI decisioning to retail marketers

Hightouch, a composable CDP and AI decisioning platform, has raised an $80 million Series C investment round at a valuation of $1.2 billion. This was led by Sapphire Ventures, with participation from NVC, Amplify Ventures, ICONIQ Growth, and Bain Capital Ventures. Sapphire Ventures Partner Rajeev Dham will join the Hightouch board.

The investment will help drive adoption of the company’s AI Decisioning product which lets marketers identify a business goal and then lets AI agents deliver the one to one experience that will achieve it. AI Decisioning and Hightouch’s composable CDP product have brought in enterprise customers like PetSmart, Spotify, and Accor Hotels.

“We’ve talked about 1:1 personalisation for years, but it’s not possible with the way marketers work today. Everything is too slow, too manual, and usually results in customers receiving a blizzard of irrelevant communications,” says Tejas Manohar, Co-founder and Co-CEO at Hightouch.

“Our vision is to use AI to help marketers break free of manual work. Instead of building rigid calendars and static journeys that are inherently impersonal, marketers can simply enter goals like ‘drive repeat purchases and subscriptions’ and let AI agents decide what to do next at a 1:1 level. It’s a reimagining of the job of being a marketer.”  

“The top use case we’re seeing is driving loyalty and frequency. It’s harder than ever to drive relevance and we believe agentic AI is a solution.” Kashish Gupta, Co-founder and Co-CEO at Hightouch.

AI Decisioning works with all existing enterprise data and marketing platforms. It can sit on top of any data warehouse or CDP and trigger actions across any marketing or digital platform, including Salesforce, Adobe, Iterable, and Braze.

“Our platform combines multiple ML models to decide the best message, channel, and timing for each customer. We automatically run high scale experiments to learn what works best for each consumer, and we’re quickly adding support for more channels like offers, promotions, web, and app experiences.” says Josh Curl, Co-founder and CTO.

“Open up your phone right now. Do you think the marketing you’re receiving is as good as it could be?” says Dham. “With AI Decisioning, which automatically determines the best messages to serve up, Hightouch has shown the bold vision and technical know-how to fix both the marketer and customer experience problem once and for all. It’s a huge idea, and we’re excited to partner with Kashish, Tejas, and the entire team on it.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.