METRO Markets Storyblok tie up shows 'how automation and innovation drive transformation at scale'

European wholesale marketplace, METRO Markets, reports a digital transformation project powered by Storyblok. 

Launched in 2019, it was developed to provide a wide range of non-food products for the hotel, restaurant, and catering industries. Following a period of growth, with over 600,000 products and thousands of customers using the platform for their restaurants, food stalls, hotels, bars, and more, it became clear to METRO Markets that its website was no longer up to the job.

Its outdated in-house CMS was cumbersome and difficult to maintain, creating bottlenecks and severely limiting the scope for new features and innovation. Storyblok was selected as the best external CMS fit to support its growth and ambitions by enabling a much more flexible way to add content and visuals and, in turn, make the business more scalable.

As a result of the transition from its old in-house CMS to Storyblok, METRO Markets is now able to generate over 200 category pages in seven minutes and achieve ten category pages in three different languages (German, French, and Spanish) in three minutes. This approach has also enhanced the overall content experience for the marketplace’s buyer audience and increased traffic with a click-through rate (CTR) of 12% for category product pages.

METRO Market’s new tech also places it in good stead for future content needs, with the business having embarked on several new projects, such as AI content automation, idea generation, A/B testing, and personalisation.

“Storyblok gave us incredible time-to-market capabilities,” says Adriana Aymerich, Tech Team Lead at METRO Markets. “It streamlined workflows and connected all the moving parts into one platform.”

“This collaboration highlights how automation and innovation can drive transformation at scale,” says Dominik Angerer, CEO and Co-Founder at Storyblok. “METRO Markets sets a new benchmark for e-commerce content management - faster, smarter, and more personalised.”

2025 RTIH INNOVATION AWARDS

Digital transformation will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.