Deliveroo Sheng Siong Group tie up proves success not about being big but locally relevant

The future of retail isn’t just global or local. It’s hyperlocal. So says Andy Lo, Commercial Director at Deliveroo.

Lo made the comment as his company partnered exclusively with Sheng Siong Group, one of Singapore’s largest grocery retailers. 21 of its stores are now available on Deliveroo, with expansion to 31 in the works - allowing customers access to fresh produce, pantry essentials, household goods and more.

In a LinkedIn post, Lo said: "At first glance, Deliveroo partnering with Sheng Siong might seem unexpected. One is a globally recognised brand in food delivery, the other a beloved homegrown supermarket deeply embedded in Singapore’s heartlands. But that’s exactly what makes this collaboration so exciting."

He added: "In today’s fast evolving consumer landscape, success isn’t just about being big or about scale - it’s about being locally relevant. Deliveroo brings its grocery tech and logistics expertise, while Sheng Siong provides a strong foothold in Singapore neighbourhoods, catering to everyday shoppers who prioritises value and trust.”

“Together, we’re making grocery shopping more convenient for Singaporeans than ever before, blending global innovation with local familiarity. This partnership is a great example of how international brands can truly integrate into local markets - not just by expanding their footprint, but by embracing the unique ways people shop and live."

2025 RTIH INNOVATION AWARDS

Rapid delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.