Video commerce platform specialist TalkShopLive unveils new social commerce product TSL Shoppettes

TalkShopLive has introduced TSL Shoppettes, a short-form shoppable video focused solution. This builds on its patented technology that offers retailers, brands, and creators the opportunity to host video shopping events across multiple destinations, including websites and social media feeds.

TSL Shoppettes enable users to schedule up to 90-second vertical videos featuring one to five products per reel.

These videos allow consumers to purchase products with a “SHOP” comment on Meta platforms, triggering direct links to buy via Instagram DMs or Facebook Messenger.

“Our mission at TalkShopLive has always been to redefine what’s possible in video commerce, and TSL Shoppettes™ represent a major leap forward,” says Bryan Moore, CEO and Co-Founder at TalkShopLive. 

“With shoppable distribution beyond our Meta capabilities launching shortly, we’re extending the impact of short-form video commerce. This evolution allows brands and creators to engage audiences across diverse digital landscapes while leveraging data-driven insights to create content that converts sales.”

Initially launched on Instagram and Facebook Reels, in early 2025, the short-form TSL Shoppettes videos will be viewable and shoppable across the TalkShopLive distribution network and on any website where they are embedded. They deliver data analytics wherever the content is shared, offering brands actionable insights into engagement, conversion rates, and platform specific performance.

TSL Shoppettes quietly debuted in beta form, with campaigns featuring Jimmy Fallon discussing his holiday album, Martha Stewart highlighting her latest kitchen and housewares products, and Kate Hudson performing a living room concert to promote her debut studio album. 

They can range from selfie style videos to highly produced content. Users are also encouraged to edit TSL Shoppettes from longer format content and previously hosted TalkShopLive livestreams, allowing them to create short-form content which focuses on some of the most watched and impactful moments that sell product.

2024 RTIH INNOVATION AWARDS

Social commerce was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.