Clipper Petroleum partners with Lula Commerce as it looks to unlock online channels for additional sales

Clipper Petroleum has launched its new e-commerce channel through a partnership with Lula Commerce.

This introduces local delivery and pickup services across its retail locations in Georgia and South Carolina.

Founded in 1933 and acquired by Tom Bower Sr. and Bob Braff in 1974, Clipper Petroleum has grown to operating 23 convenience stores, six quick service restaurants (QSRs), and supplying fuel to over 300 dealer partner accounts across the US southeast.

Celebrating its 50-year anniversary this year, the company is now providing its customers with access to their favourite products through digital ordering platforms like DoorDash, Uber Eats, and Grubhub.

“We are very pleased with the results we have seen in the partnership with Lula Commerce. We tried 3PD early on. We did not have the success that we are enjoying today,” says Tony Legg, Director of Operational Compliance and Programmes at Clipper Petroleum.

“Their support team has been great to work with and help deliver results. They keep us updated on store performance, training videos and site level support to help deliver our products to our customers.”

Lula Commerce’s managed services enable Clipper Petroleum to delegate all digital commerce operations.

By partnering with Lula, it has launched digital commerce across its markets, streamlining essential yet time-consuming tasks such as delivery service relationship management, digital order accounting and reconciliation, operational and growth strategy, and IT functions, including back office integration.

"We're excited to partner with Clipper Petroleum and unlock online channels for additional sales,” says Adit Gupta, Co-Founder and CEO, Lula Commerce.

“Over the past few months, we've seen significant incremental demand from new customers who have discovered Clipper through digital channels. The direction that Clipper’s leadership is taking is truly impressive, and it's a pleasure to strategically support their efforts in delivering exceptional outcomes for the brand.”

2024 RTIH INNOVATION AWARDS

E-commerce is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.