Macy’s Media Network expands retail media capabilities with Rokt tie up using AI powered technology

Macy’s Media Network - the US retailer’s in-house media platform dedicated to connecting advertising partners with its own loyal and engaged customers - has expanded its retail media capabilities through a partnership with Rokt.

This is a programme allowing Macy’s to deliver its customers premium offers post-purchase, driving relevancy and engagement.

“Macy’s is an iconic American retailer, and we are extremely proud to partner with the incredible Macy’s Media Network team to drive increased value for its customers,” says Elizabeth Buchanan, Chief Commercial Officer at Rokt.

“This partnership is empowering Macy’s to connect more closely with its online customers by delivering highly relevant messages from our non-endemic advertising partners at the end of the purchase when they are still in a transaction mindset, making the shopping experience more memorable, personal, and impactful.”

“Macy’s Media Network has seen increased customer engagement since launching our partnership with Rokt,” says Michael Krans, Vice President, Macy’s Media Network.

“Rokt’s unique AI powered technology enables us to use our first-party data to provide our customers with high quality, premium offers from non-endemic advertisers post- purchase, communicating the right message at the right time, ultimately leading to increased customer engagement.”

Macy’s Media Network is now expanding its Rokt partnership, working to optimise new advertising use cases throughout the shopping journey for future experiences including support for strategic initiatives such as Macy’s credit card enrolment and membership in its signature Star Rewards loyalty programme.

2024 RTIH INNOVATION AWARDS

Retail media is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.