EFL Championship team Middlesbrough FC inks contract extension for new football season with Visualsoft

Middlesbrough Football Club has announced the extension of its contract with Visualsoft.

This builds on a partnership that began in May 2020, aimed at enhancing the club's online retail presence and overall digital strategy.

Middlesbrough FC, currently in the English Championship, initially connected with Visualsoft due to a perceived stagnation of its official retail website.

The need for a fresh look and advanced functionality became apparent, prompting the club to partner with Visualsoft for a complete overhaul of its digital presence.

The revamped website introduced a range of features, including responsive pages, ease of navigation, robust security and payment options, integration with other systems, a strong visual design, fast and accurate reporting, and data insights.

Since implementing Visualsoft’s solutions, Middlesbrough FC has seen a 32% year-on-year increase in revenue.

Jo-Ann Swinnerton, Head of Retail and Ticketing at Middlesbrough FC, comments: “The partnership has gone from strength to strength and along with that trust it has enabled us to approach some new ideas and try things we may not have had the confidence to do in the past.”

“They have opened our eyes to a lot in terms of the opportunities available to us as a business.”

“The team at Middlesbrough have also developed new skills as Visualsoft offered training days and continually share new ideas and innovations. I would highly recommend Visualsoft to any club wanting to improve their online business.”

“Not only in terms of generating new revenue but in retaining existing customers and improving the overall experience. We have seen growth and I still believe we have barely scratched the surface in what can be achieved in the future.”

Ashley Hoyland, VP of Business Development at Visualsoft, says: "Our goal was to create an engaging and user-friendly platform for Middlesbrough FC’s supporters, both locally and internationally, allowing for continuous evolution and adaptation to new trends.”

“We’re delighted to see the club’s e-commerce sales breaking records year-on-year, and Visualsoft remains a key partner in helping the team achieve their targets. It’s also exciting that Middlesbrough is a local team, and we’re thrilled to be part of this thriving north east community.” 

2024 RTIH INNOVATION AWARDS

Online retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.