Psycho Bunny teams with Metaverse Group and Super League to launch Summer Splash storefront in Roblox

Fashion brand Psycho Bunny has announced the launch of its Flagship Store for Summer Splash on Roblox, in collaboration with Metaverse Group and Super League.

Summer Splash released on 2nd July, within Resort Tycoon 2, a Sims like beach and resort style Tycoon Game with 2.3 million active players.

Players earn in-game currency by building up their seaside resort to attract new visitors to win the game.

The Psycho Bunny Flagship Store is on a tropical island, with a waterfall and upbeat summer music vibes. Psycho Bunny’s Pool Floatie is staged on all sides of the store as you approach, with a selection of colourful polos from the summer collection on offer to players shopping UGC.

UGC are cosmetic items such as shirts, hats, pants, accessories and other unique items that allow the 77.7 million daily active Roblox players to express themselves.

The launch of the Summer Splash Flagship Store provides a opportunity for Psycho Bunny to connect with a significant GenZ audience where they spend their time.

Within the first 30 minutes, the Pool Floatie free UGC was sold out. In the first 10 days since launch, Psycho Bunny on Roblox had generated over seven million brand impressions, 220,000 in-store product interactions, and over 5,000 items claimed/sold.

“Partnering with MVG and Super League allows us to blend our brand’s unique identity with the creative possibilities of Roblox,” says Bertrand Cesvet, Executive Creative Director at Psycho Bunny.

“We’re excited to see fans who grew up with Psycho Bunny re-engage, or those who currently wear our clothing enjoy the drops, the shop and clothing for sale.”