Authentic inks deal with Cart.com to streamline and improve operations across e-commerce properties

Cart.com has announced a partnership with Authentic Brands Group.

“We’re honoured to partner with Authentic, one of the largest and most iconic market leaders in retail,” says Omair Tariq, Founder and CEO at Cart.com.

"The partnership is a significant opportunity to use our technology and operational expertise to support Authentic’s momentum and deliver growth and value.”

Cart.com’s customer engagement solution aims to create seamless experiences across every channel, including inbound and outbound telesales as well as omnichannel support across text, email, phone, live chat, social media and more.

Its merchant of record services manages the complexity of online payments for the lifecycle of orders.

The company supports payment and sales tax collection, consumer and data regulation compliance, chargeback management and fraud prevention, simplifying payments infrastructure and reconciliation for brands.

“We are thrilled to announce this partnership with Cart.com,” says Adam Kronengold, Chief Digital Officer at Authentic.

“Cart.com’s platform and ability to scale quickly to meet the evolving needs of brands competing in a complex e-commerce environment make them an ideal partner as we continue to find ways to grow and innovate.”

2022 RTIH INNOVATION AWARDS

Cart.com emerged victorious at the 2022 RTIH Innovation Awards, picking up the Startup of the Year gong.

Our 2022 winners were revealed at a sold out event in central London on Tuesday, 6th December 2022.

Our judging panel praised Cart.com for “enabling brands to optimise their product listings, pricing and traffic, as well as their channel strategy by leveraging AI’s predictive capabilities to show up on the channels where their customers are buying.”

RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“Congratulations to our 2022 retail technology hall of fame entrants.”

The 2024 RTIH Innovation Awards are now open for entries. Click here for entry forms and FAQs.