‘A match made in heaven”: Deliveroo and Mob agree rapid lunch and dinner recipe ingredients delivery tie up

Deliveroo has announced a partnership between its UKI grocery delivery service and online cooking and content platform Mob.

In a LinkedIn post, Suzy McClintock, Deliveroo's VP of Grocery and Retail, said: “Mob is on a mission to instil a love of cooking in everyone and we can get you the ingredients in 20 minutes or less, so this is a match made in heaven.”

“More broadly recipes, inspiration and discovery are an area that we're really interested in exploring, so I'm thrilled that we're able to partner with a leader in the space. It's the icing on the cake that Benjamin Lebus was a Deliveroo rider back when he was getting the business off the ground.”

Mob will be releasing a series of lunch and dinner recipes, the ingredients for which people be able to get through Deliveroo and its partners including Co-op, Morrisons, Sainsbury's, Waitrose, Asda and Whole Foods .

The pair have also created a new Mood Tool which you can check out here. You can pick your mood, pick a dish, get the ingredients from Deliveroo and get cooking.

AI

“AI is everywhere,” said John Bates, Technology Director at Morrisons at Retail Technology Show (RTS) 2024 in London during April.

Fellow panellists from B&Q, Deliveroo and Morleys Department Store certainly agreed, as they laid out how to use it for competitive advantage.

Bates discussed AI’s use in the supply chain and on store replenishment, where linked cameras can identify gaps and feed a visual and data AI model to get product back on shelves quickly.

“We use it for demand forecasting and have lots of Proof of Concept (PoCs) at the moment,” he commented.

“I’m interested in using AI to fill in meta data blanks via the ChatGPT application at present,” said Paul Wilkinson, Product Director at Deliveroo, while pointing out that AI had built and enabled the company’s business.

“There wouldn’t be a Deliveroo without AI. Without it, we couldn’t organise all our riders, shops, pick-ups and so on. There would be too many inputs and too much data to handle without AI helping us.”   

Task management is a key strength of the technology.

“We’re now using it to branch out into new marketplaces, away from our food delivery core, into Screwfix DIY deliveries for instance,” added Wilkinson, joking that the RTS conference audience “would be surprised how much sealant we sell.”