Retail technology platform Voyado partners with Ellis Brigham to enhance online customer experience

Voyado has partnered with outdoor sports retailer, Ellis Brigham, to help bring its online customer experience in line with the service customers experience in-store.

Known for stocking outdoor and ski apparel and equipment, the in-store Ellis Brigham team provide specialist advice to customers, something that is more of a challenge with online shopping.

Ellis Brigham is seeking to bridge this communication gap online, working with Voyado to unlock customer data, bring all systems together and communicate with customers more effectively.

Karl Stone, VP at Voyado UK and Ireland, says: “Our collaboration with Ellis Brigham confirms Voyado's capability to adjust and cater to the distinct requirements of esteemed brands across various industries.”

“Through the merging of varied customer data sources, we are setting new standards in personalised customer experiences, ultimately leading to enhanced customer satisfaction and business expansion for Ellis Brigham and our fellow partners.” 

Mark Oldham, Head of Operations at Ellis Brigham, says: “We are really excited to be partnering with Voyado and using their full suite of products. Combining email, search and recommendations with a comprehensive CRM will be a massive leap forwards for us and allow us to deliver exceptional customer service in the digital space.”

“The functionality will also allow our store teams better tools and insight with which to help our loyal clientele. Voyado is a real game changer and is at the core of our digital transformation.”

ERICA SANDELIN EKELUND

Voyado recently announced its current CFO and EVP of Strategy, Erica Sandelin Ekelund, will take over the role of CEO from Per Åkerberg on 1st June.

She will lead the company's push for growth in the UK, identified as a key market.

Per Åkerberg has been CEO since 2022, when he left his position as Chairman of the Board to become more operational within the company.

He will now return to the board to continue his position in advising on the growth ambitions of the business.

Ekelund’s relationship with Voyado began in 2017, and one of her first acts with the business was securing an investment from Novax.

She was appointed to the role of CFO in 2019 and has taken responsibility for establishing Voyado's growth strategy, which included the acquisitions of Apptus and ReDeal.

Åkerberg said: "I can think of no one better to take the reins of Voyado as we move ahead with our ambitious plans. The last few years, we have enjoyed enormous success with the business developing and evolving at a fast pace, and we're not slowing down.”

“The next few years are all about our continued expansion in international markets and securing strong partnerships with brands and retailers. Erica is the best person to help us realise our strategy and identify even more growth opportunities.”

Ekelund said: "I am incredibly proud to take on the role of CEO at Voyado.”

“From my very first contact with Voyado, I felt that this company had something special that I really wanted to be a part of. It is a fantastic company to continue building and we’re aiming to reach a turnover of one billion next year. I look forward to leading us on this journey."

Johan Bäckarlin, founder of Voyado, said: "As an entrepreneur, it can be difficult to hand over major decisions to someone else, but I have never felt as confident as I do now.”

“Erica's experience, energy, and intuition make her the perfect person to lead Voyado into our next phase. I am very pleased that she is taking on this role."