Walmart Discovered on Roblox racks up 30 million total visits and more than 2.1 million hours of play time

Walmart’s virtual experience on Roblox, Walmart Discovered, has officially surpassed 30 million total visits with a sustained approval rating of 96% and more than 2.1 million hours of play time (source: GEEIQ).

The milestone comes as Walmart Discovered Holiday Update on Roblox goes live, with the US retail giant launching its first ever emote as chosen by its community. The update also includes new real-world items with free virtual items in a gifting pop-up.

Other highlights include:

Virtual Holiday Market with curated UGC and experiences

Gifting feature and holiday rewards calendar with daily updates

Free limited UGC and festive in-game effects for avatars

New winter themed cart upgrades and effects for Glide & Seek

Weekly community events and discussions on Discord

Updated AR experience with new UGC and limited time quest

“From the beginning, Walmart Discovered has been an experience by and for the community. And in my opinion, our community first approach, which we consistently lean on to make decisions, is the driving force of our success,” says Justin Breton, Head of Brand Marketing Innovation at Walmart.

2024 RTIH INNOVATION AWARDS

Immersive experiences were a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.