Tesco Media and Insight Platform teams with Cadbury UK and N2O for festive themed retail media first

Tesco Media and Insight Platform has partnered with Cadbury UK and N2O in bringing their Secret Santa omnichannel campaign to life.

During the Christmas period, Tesco stores across the UK are hosting bespoke retail media first Christmas Grottos, offering a chance to meet Santa and his elves, and a special gift and a photo memento to take home.

Also this year, Mondelēz International has introduced its first ever Store within a Store concept at Tesco, with the aim of making it easy for shoppers to find all their favourite Cadbury treats in one destination.

Education, education, education

Tesco Media and Insight Platform, powered by dunnhumby, has launched its Tesco Retail Media Certification, a new training programme designed to help marketers demystify and master the booming retail media landscape.

Available via the Tesco Media Academy, this focuses on the transformative potential of retail media for advertisers.

It provides a 360-degree view of running successful retail media campaigns through targeted modules, including: Navigating the evolving retail media landscape; Leveraging data for actionable insights; Crafting full-funnel campaigns across in-store, onsite and offsite Tesco Media channels; Measuring and optimising campaign effectiveness

"Retail media offers an unparalleled opportunity for brands to connect with consumers throughout the purchase journey in an engaging and measurable way," says Stacy Gratz, Sales & Marketing Director at Tesco Media and Insight Platform. "Our new certification equips brand and shopper marketers with expert training directly from one of the industry leaders."

The certification has been undergoing a trial phase with agency partners, with over 250 media professionals from EssenceMediacom, Publicis Media, Wavemaker, Mindshare and Omnicom Media Group successfully completing it.

2024 RTIH INNOVATION AWARDS

Retail media was a key focus area for the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended our 21st November gathering.