The Fresh Market enlists Firework to launch Shoppable Video-Live Commerce (SVLC) retail media network

Firework has proved an update on its longstanding partnership with specialty food retailer, The Fresh Market.

The latter is using the Firework video commerce platform to launch what is pitched as the USA’s first ever Shoppable Video-Live Commerce (SVLC) retail media network (RMN).

 “Overall, the combined viewership of our first four Firework powered livestreams exceeded two million views and we saw conversion rates of the special occasion meals featured in the shoppable videos to be over 300% greater than our traditional digital advertising results," says Kevin Miller, Chief Marketing Officer at The Fresh Market.

“Having proven the power of Firework’s video commerce content in 2022, we’re excited to offer our partners an innovative and differentiated means of storytelling in an entertaining new way. We call it shoppertainment.”

The Fresh Market says that it is leveraging the Firework platform to enable a first of its kind, video driven RMN experience. It will offer brands the opportunity to run video ads as sponsors across their ongoing livestream series, which features holiday meal prep tutorials and chef developed recipes.

“This newly expanded partnership is a game-changer, not only for The Fresh Market, but also for the entire retail media network landscape,” says Renee Caceres, VP of U.S. Retail Media at Firework.

“With Firework’s video commerce platform, The Fresh Market is able to truly differentiate itself in the market by offering brands the opportunity to engage, inspire and convert shoppers in a way that is far more compelling than the traditional search and static display RMN offerings.”

“Together, we’re enabling a fully integrated customer experience, bringing the immersive in-store experience online.”