JCPenney teams with Revieve for digital makeup and skincare experiences push

JCPenney has announced a partnership with Revieve, a personalised digital brand experience company.

As a part of this collaboration, the retailer is launching a collection of digital makeup and skincare experiences to “not only serve all customers better, but meet their diverse needs and help them experience retail in innovative ways”.

Following the launch of JCPenney Beauty, a new, inclusive beauty experience, JCPenney has taken the wraps off an AI powered skincare advisor experience and AR powered makeup try-on capabilities.

"We want to be the shopping destination of choice, offering a personalised approach that fully celebrates and honours them as unique individuals," says Michelle Wlazlo, Chief Merchandising Officer at JCPenney.

“Our partnership with Revieve allows us to deliver on our customers' desire for personalisation regardless of age, gender, race, skin tone, beauty regimen, or budget.”

JCPenney's Skincare Advisor leverages Revieve's proprietary Skin Diagnostics technology and AI powered product recommendations.

To receive an in-depth skincare analysis and customised product recommendations, visitors to JCPenney's website can take or upload a selfie and answer a quick questionnaire about their skin type and concerns.

The Skin Diagnostics technology then analyses more than 120 skin metrics to provide users with an analysis of their skin and offer JCPenney Beauty product recommendations and skincare education tailored to their needs.

"We are delighted to be partnering with JCPenney – one of the only department chains in the US to bet on personalisation and simultaneously launch new digital experiences in two beauty categories,” says Sampo Parkkinen, CEO and Founder at Revieve.

“We are honoured to support JCPenney customers in finding the right makeup products and skincare routine tailored to their skin type and preferences, further strengthening its position as a one-stop destination for all of its consumers' diverse and unique needs.”

PersonalisationStaff WriterJCPenney, Revieve, Artificial intelligence, Augmented reality, Personalisation, Omnichannel retailComment