Bloomingdale's enlists Emperia for virtual store launch

To celebrate its 150 year anniversary, Bloomingdale's has introduced a new, futuristic virtual store, designed by Emperia.

This will feature exclusive collections from brands Such As Polo Ralph Lauren, Marc Jacobs, David Yurman, MCM, Byredo, and Baccarat.

The retailer will introduce the virtual store during New York Fashion Week as part of one of its biggest anniversary campaigns that will feature tie ups across the United States with designers, exclusive merchandise, and multiple national events.

The offering features a video of the evolution of the brand, in addition to games, special surprises and a Bloomingdale's unique collection, designed exclusively for its anniversary celebrations.

Emperia says it created a SaaS platform that “enables creative control for retailers and brands to update merchandise and change store decor so that maintaining a virtual space becomes seamless and completely aligned with retailers' physical store operations”.

"We are honoured that Bloomingdale's chose to partner with Emperia during a time where the company is marking its 150 year celebration, highlighting its historic achievements and contributions to the fashion world through their unique retail approach," says Olga Dogadkina, Co-founder and CEO, Emperia.

"Highlighting their continued mark on the fashion industry, they keep pushing the limits of innovation, serving as an example of how to use cutting-edge technology that creates a highly engaging, memorable online shopping experience."

Online retailStaff WriterBloomingdale's, Emperia, Virtual stores, US retail, Stores, New York Fashion Week, Omnichannel retail, SaaS platforms, Fashion retail, Online retailComment