Instinct Pet Food taps Demand Chain AI technology as it looks to enhance its supply chain processes

Demand Chain AI, a provider of supply chain and demand planning solutions, has announced a partnership with Instinct Pet Food, a specialist in raw, natural pet nutrition for dogs and cats, to enhance its sales and operations planning (S&OP) capabilities.

The tie up aims to optimise Instinct’s supply chain execution, enabling greater efficiency, agility, and reliability as the company grows.

"We are dedicated to delivering the highest quality raw nutrition to pets while maintaining operational excellence,” says Beau Mainous, CEO at Instinct Pet Food. “By partnering with Demand Chain AI, we are taking proactive steps to enhance our supply chain processes, allowing us to better serve our customers and support our long-term growth.”

“Instinct Pet Food’s commitment to quality and innovation makes them an ideal partner for a strategic S&OP transformation,” says Rick Davis, Founder and CEO at Demand Chain AI. “We look forward to leveraging our expertise to help them achieve a more agile and efficient supply chain that drives long-term success.”

2025 RTIH INNOVATION AWARDS

Supply chain and demand planning solutions will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.