Superdry explores the world of AI and discusses how the retailer can leverage it to shape its future

Superdry has hosted an AI Lunch & Learn session at its HQ, led by the retailer's Technology Director, Dafydd Moore, where it introduced colleagues to what AI truly means for humans, society, and the business.

In a LinkedIn post, Superdry said: "We explored the world of artificial intelligence - its impact on the economy and retail, and how we, at Superdry can leverage it to shape our future."

"Why is this important for Superdry? Technology is a strategic enabler in achieving our business goals. It is essential for us to stay informed and embrace change to adapt, evolve, and thrive in a technology driven retail landscape."

Key takeaways from the session as follows:

We cannot slow down technology, but we can learn how to utilise it effectively.

AI may seem intimidating, and concerns like "What about my job?" are common. However, remember that AI is not conscious - we are.

Humans will always play a crucial role. Developing a growth mindset is vital for thinking differently about our future.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.