US convenience store retailer EG America appoints Whitney Johnson as SVP of Marketing

Whitney Johnson has been promoted to Senior Vice President of Marketing at EG America. In her new role she will continue to lead loyalty, digital commerce, advertising and social media for the company, as well as its tobacco business, guest services, and other support functions.   

Since joining in June 2024, she has led the transformation of EG America's loyalty programme and go to market strategies and developed short and long-term growth strategies for loyalty, digital commerce, retail media and third-party delivery. She has also established key external partnerships, created new revenue streams, and recruited and hired top talent. 

“In very short order, Whitney has made significant contributions that have transformed and enhanced vital areas of our company and accelerated growth,” says John Carey, President and CEO. “Her passion, expertise and forward-thinking approach are helping us to drive our business forward in new and innovative ways.” 

Prior to joining EG America, Johnson founded Capstone Growth Advisors, a consulting firm focused on consumer packaged goods (CPG), e-commerce and retail sectors. Before that she led grocery merchandising and category management for GoBrands, and held senior roles in merchandising strategy, loyalty and category management at Murphy Oil and Sunoco.

2025 RTIH INNOVATION AWARDS

Loyalty initiatives will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.