Checkout.com reports global payments partnership with Asian tea brand HEYTEA

Checkout.com has announced a partnership with HEYTEA.

Customers can now place orders through the brand's app with the checkout process powered by Checkout.com's technology. By enabling a buy-online-pickup-in-store (BOPIS) model, this integration aims to cut queuing times and enhance convenience.

Founded in 2012 and headquartered in Shenzhen, HEYTEA is known for its signature drinks like cheese cloud tea and fruit tea, which have often become viral on social media platforms. It operates over 4,300 stores and has been expanding its footprint internationally in markets such as the UK, US, Australia, Canada, and Malaysia.

An official spokesperson comments: "Checkout.com's modular technology helps us adapt easily to consumer expectations across diverse markets, providing an exceptional payment experience to our global customers. Their scalable, agile, and fast approach aligns perfectly with our global ambitions.”

Checkout.com's local expertise across 19 office locations worldwide is critical to the partnership, enabling HEYTEA to offer a wide range of payment methods, including Visa, Mastercard, American Express, Google Pay, Apple Pay, WeChat Pay, and Alipay, to customers in markets like Hong Kong SAR, Singapore, Australia, the US, and the UK.

Brian Sze, General Manager, APAC at Checkout.com, says: “HEYTEA is one of the most iconic tea chains in the region and a personal favourite of mine. Their dedication to enhancing the digital experience for their customers aligns with our mission to enable businesses to thrive in a digital world. We are proud to be the partner of choice supporting HEYTEA’s global ambitions.”

2025 RTIH INNOVATION AWARDS

Payments will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.