Macy’s names company veteran Barbie Cameron as Chief Stores Officer for modernisation strategy

Barbie Cameron has been appointed Chief Stores Officer at Macy’s.

She most recently served as the Senior Vice President and Regional Director of stores, East Region and had been the interim Chief Stores Officer since August. She reports to Adrian Mitchell, Chief Operating Officer and Chief Financial Officer.

In this role, Cameron leads the store operations across Macy’s nameplate, from flagships to small format stores and its call centre operations. She will spearhead initiatives to modernise the retailer, improve the shopping environment and elevate the customer and colleague experience, as outlined in the company’s Bold New Chapter strategy, a three-year plan designed to achieve sustainable profitable growth.

“Barbie is an experienced retailer and has built a strong track record during her 37-year career at Macy’s. I am confident that her deep understanding of our customer will continue to drive the Bold New Chapter strategy forward by improving in-store experiences and modernising Macy’s for today’s consumer. I look forward to continuing to work closely with Barbie and our talented team of Store leaders and colleagues,” says Mitchell.

Cameron started her career at Macy’s as a sales manager and advanced to store manager. She has held numerous leadership positions across the retailer, including roles in merchandising execution and buying. In 2020, she was named Senior Vice President and Regional Director, East Region.

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.