Contentstack acquires Lytics,a real-time customer data platform powering hyper-personalisation

Contentstack, a composable digital experience platform (DXP) specialist, has announced its acquisition of Lytics, a real-time customer data platform. Financial terms of the deal were not disclosed.

“We’ve been on a decade plus long journey to build the world’s best composable DXP for brands - and data was the missing link,” says Neha Sampat, Founder and CEO at Contentstack.

“Truly personalised digital experiences require a marriage of scalable content management and actionable first-party data, wherever it lives, operating in real time. This is why combining Contentstack and Lytics makes so much sense for brands who are building the world’s best digital experiences.”  

“We have solved a major problem for brands - capturing, connecting and enriching first-party data and making it actionable,” says James McDermott, Founder and former CEO at Lytics and Contentstack’s new Global Head of Data Products.

“Ultimately, the vision is to turn data into meaningful digital experiences, but that requires access to content. With Contentstack, we’re now delivering on that vision, with the world’s best composable DXP.”   

Lytics was co-founded in 2013 by McDermott and Aaron Raddon. The acquisition creates a combined entity with over 500 customers and 500 employees.

2024 RTIH INNOVATION AWARDS

Digital experiences were a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.