British department store Liberty London deploys latest versions of Aptos Store POS and CRM applications

Liberty London is renewing its partnership with Aptos for store technology and customer experience solutions.

Specifically, the retailer will deploy the latest versions of Aptos’ Store POS and CRM applications and migrate the software delivery from on-premises to SaaS.

It says that this will enable it to unlock real-time personalisation and offer even more seamless interactions between associates and shoppers at its Regent Street store.

“Liberty is a place of discovery and wonder, offering visitors a chance to escape the day to day and explore items from our in-house design team as well as items made by craftspeople from around the world,” says Martin Draper, CIO and Digital Director at Liberty. 

“When entering Liberty, shoppers have the expectation of a transcendent retail journey – and we need to meet those expectations.”

“To achieve this, we require advanced technology that allows us to understand each shopper on an individualised basis and ensure that our associates have the best possible tools and data at their fingertips to serve the customer in the most optimal way, in-store and online.

“With the latest versions of Aptos’ POS running on our 125 tills and CRM solution supporting millions of customers, we will benefit from a range of new capabilities and real-time updates so we can make better decisions, faster and consistently deliver on our brand promise. Our shift to SaaS supports increased efficiency and automation whilst accelerating Liberty’s digital transformation,” Draper adds. 

“Aptos develops functionally robust and open-architecture retail systems that align with our technology modernisation path.”

“When it comes to selecting software vendors, we need to have as much confidence in the organisation as we do in the technology. I have that confidence in Aptos. We look forward to adopting these new innovations within the Liberty retail environment.”

Zaki Hassan, Aptos General Manager for EMEA and APAC, says: “Liberty has one of the most sought-after retail flagships in the world.”

Walking into Liberty – with its recognisable Tudor exterior housing six floors of carefully curated merchandise – inspires awe.”

“The decision of what technology it wants to use to engage, transact and build loyalty with its high value customers is extremely strategic to its brand and business. We are delighted that choice was us and appreciate Liberty’s continued partnership.”