All Saints founder Stuart Trevor unveils new fashion brand, powered by Stored payments technology

All Saints founder Stuart Trevor is introducing a new eponymous brand that creates clothes solely from discarded material, and taps technology from Stored, a mobile payments startup.

“I am excited to see our payment technology align with Stuart Trevor’s visionary approach. This partnership exemplifies our commitment to redefining the shopping experience, where sustainability and convenience converge to shape the future of retail and drive exponential growth across channels,” says Danny Howe, Co-founder at Stored.

"We're not just launching a clothing brand; we're unveiling a future shopping experience that combines the best of sustainable fashion with cutting-edge payment technology," Trevor comments.

"Stored's frictionless payment solutions complement our mission of delivering an eco-conscious and convenient shopping journey."

Problem solving

Earlier this year, Trevor joined Stored team as part of its advisory board.

Trevor, who founded All Saints in 1994, previously headed up menswear at Reiss, and also founded British fashion brand Bolongaro Trevor.

Another new project is Impact Central, an entertainment led department store which will house brands with a positive social or environmental impact. The venture will be integrated with Stored from launch.

“I immediately understood the problem Stored is trying to solve.” commened Trevor.

“As a retailer, I’ve known for years that consumers are taking pictures of things in my stores or saving screenshots online, which they use as reminders or to share with their friends and family, but I also knew they were doing it in systems which I had no visibility of or influence over.”

He added: “So, I had to focus on converting in channel to remove the risk of losing the sale. My in-store teams would try to close a sale there and then, because if the customer left the store there was a good chance they wouldn’t be back.”

“But that doesn’t always suit the customer or make for the best experience. Stored will help close these blind spots which retailers haven’t been able to reach before. Danny and Lee are visionaries in omnicommerce and their plans are very impressive.”

“I’m delighted to join the Stored team, and I look forward to helping them deliver the full potential of their outstanding proposition.”

Consumers can use the app to curate shopping baskets containing online and offline items from any retailer in one place and share them via social media and messaging.

Stored will turn physical footfall into digital traffic that retailers can convert online or retarget. Retailers can influence throughout the consideration process, nudging customers towards conversion while tracking and measuring their behaviour.

Stored says it has secured more than 350 partnerships with retailers pre-launch.

It is the brainchild of Howe, former Managing Director of international payments business WorldFirst and Lee Hart, former UK General Manager at FinTech giant Fiserv.