Ride share company Lyft deploys Rokt technology to increase customer loyalty and engagement

Rokt has partnered with Lyft to boost the experience offered to customers in the US and Canada.

The ride sharing company is tapping Rokt's technology to present relevant offers to people through the Lyft app.

"Rokt and Lyft share a customer first approach and an unwavering commitment to adding value to the digital experience," says Elizabeth Buchanan, CCO at Rokt.

"We're thrilled to launch this partnership to make every Lyft journey more personally relevant for riders in North America and to support the Lyft Media division as it grows."

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— Lyft (@lyft) August 9, 2023

"Through Lyft Media, we'll communicate with our riders in a thoughtful way that improves their overall experience," says Zach Greenberger, Lyft Chief Business Officer.

"We chose Rokt as an e-commerce partner because the company has an unparalleled record of success and has built deep credibility with clients across numerous industries. We're highly confident that Rokt will enable us to deliver a more custom in-app experience to every one of our riders."

Rokt enables companies to tap additional revenues, acquire advertising customers and deepen relationships with their existing ones by using machine learning to present relevant offers to each shopper in the final stages of an e-commerce transaction, when they are most likely to convert.