In The Style partners with SHOPLINE as fast fashion retailer's new online store goes live
Asian e-commerce Software-as-a-Service and solution provider, SHOPLINE, has been appointed to launch In The Style's new online store.
It worked with eBusiness Guru and Patchworks on the project.
Jas Singh, CEO at Baaj Capital, which acquired In The Style earlier this year for £1.2 million, says: “We are thrilled to announce the appointment of SHOPLINE for our modern commerce strategy.”
“Their integrated approach and profound expertise in the retail industry, coupled with a straightforward problem solving approach, will propel us into the next phase of our growth strategy.”
He adds: “During their time with the In The Style team, they demonstrated a real commitment to a customer centric approach working closely with the team to deliver excellent and timely results, they will extend their support across our entire portfolio, enabling us to harness the potential of all our brands and transform into a significant marketplace.”
"In The Style's decision to migrate to SHOPLINE is a testament to the quality and effectiveness of our modern commerce solution," says Deepak Anand, General Manager at SHOPLINE.
"We are incredibly honoured and delighted to partner with a brand as forward thinking as In The Style and we are confident that our technology will help them achieve new heights.”
“Our partnership aligns perfectly with our mission to provide a world class shopping experience that redefines the digital retail landscape.”
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