Ted Baker taps BigCommerce platform for online store launch
Ted Baker has launched a new website in partnership with BigCommerce.
The latter worked with Wunderman Thompson Commerce to integrate Bloomreach’s content management solution, and Bloomreach Discovery, its search and merchandising solution, into the Ted Baker store.
The latter’s 12 regional storefronts will be localised.
Shoppers will be able to browse in their preferred language such as English, French, German and Spanish and make purchases using their preferred currency including pounds, dollars and euros.
“Central to Ted Baker’s future looking growth strategy is adopting a digital first approach that supports our endeavour to offer a premier shopping experience for our customers and build brand awareness beyond Europe,” says Leon Shepherd, Chief Information Officer at Ted Baker.
“With its scalable yet robust platform, BigCommerce and its supporting partners created a custom-made solution that simplifies backend complexities, showcases our high-end product offering and enhances the customer journey as we continue to expand into new markets.”
“We are pleased to be working with one of the UK’s world renowned fashion and lifestyle brands as it digitally transforms its business to drive growth and improve its competitiveness,” comments Jim Herbert, Senior Vice President and General Manager of EMEA at BigCommerce.
“Our headless multi-storefront solution, consumed through enterprise grade APIs and partner solutions, enables Ted Baker to deliver rich product and customer experiences to bolster online sales.”
“With the launch of this site, Ted Baker is solidifying their position as a digital leader in the luxury space. Personalisation, enabled through AI optimisation, will play a critical role in the future of commerce,” says Tjeerd Brenninkmeijer, EVP of EMEA, Bloomreach.
“We are pleased to have worked with BigCommerce and Wunderman Thompson Commerce to bring this modern storefront to life for Ted Baker customers worldwide.”
Wunderman Thompson Commerce further integrated BigCommerce and Bloomreach with Ted Baker’s back office systems for product data, order processing and in-store omnichannel functionality.
BigCommerce’s in-built integrations to Adyen, Klarna, PayPal and Avalara provide Ted Baker with global payment and tax coverage, whilst plans are afoot to integrate to Fluent Commerce’s SaaS order management system.
