Mirakl tech powers new Superdrug Marketplace platform
Superdrug has announced the upcoming launch of Superdrug Marketplace for premium and emerging brands.
The platform is set to go live in September this year.
It is powered by Mirakl and Superdrug owner AS Watson’s strategic technology partner SAP and will be integrated into the existing Superdrug.com website.
KPS Digital will be responsible for the project delivery.
Customer, Marketing and Online Director Matt Walburn, who is leading the development of Marketplace at Superdrug, comments “The marketplace will be a vital step for our business as we look to strengthen further our role in health and beauty retail and start to build into new associated categories.”
“We’ve been looking at ways to bring innovative and growing brands into our business more quickly and in the appropriate way to test consumer reaction.”
He concludes: “This is a crucial next step in bolstering our online and offline strategy; marketplace inventory will eventually be available to purchase virtually in-store as well as online.”
“This launch will make a listing with Superdrug now possible for more up and coming brands and give our customers a wider range to enjoy, from luxury to trending beauty and wellness hacks.”
