Klevu and Klaviyo team on AI email and SMS personalisation

Klevu, a specialist in artificial intelligence powered product discovery technology for digital commerce, has released an integration for Klaviyo.

This allows for AI on-site e-commerce search data to be passed to Klaviyo for shopper segmentation, and personalised email and SMS marketing automation.

“Klaviyo is a powerful platform for e-commerce brands. With Klevu now sharing shopper intent data with Klaviyo, with the products that Klevu would have displayed on the website, Klaviyo users can use search in new ways,” says Nilay Oza, Founder and CEO, Klevu.

“Go ahead, make a flow with a keyword, send an SMS that quotes their last search term, or even just the topic of a search, populate a product block with personalised product recommendations for your most-likely-to-buy customers, and see the revenue roll in during peak period.”

“Shoppers are distracted and often multitasking when shopping online. Since that means shoppers may forget about something they searched for on a website, abandoned search reactivation can be a great way for merchants to convert those customers,” says James White, Director of Partnerships at Klaviyo.

“The Klevu integration will help merchants have an opportunity to cut through the clutter with high intent, and highly relevant customer communications. I’m excited about what our shared customers can achieve together to drive more search-led revenue through email and SMS.”

E-commerceStaff WriterKlevu, Klaviyo, AI, Artificial intelligence, Emails, Digital commerce, E-commerce, SMS, MarketingComment