New book launch: Learning from China's Retail Revolution
China’s new retail revolution is set to transform how the world thinks about the sector and digital innovation. But are we ready for what is coming?
A new book, The Future of Global Retail sees IMD Professors Winter Nie and Mark J Greeven share their insider’s perspective on what is happening in China.
Through a series of exclusive interviews and real world case studies, the book identifies five critical stages in the development of new retail trends that executives need to grasp:
Lifestyle e-commerce
Online-and-Offline retail
Social commerce
Livestream selling
Invisible commerce
The authors share their expertise to present a practical and simple framework – a ten-year strategic roadmap for global retail executives, which they call the “Beyond” Value Chain Model.
China’s new retail is not just about fashion, cosmetics, snacks, data driven convenient stores and commercial live streaming.
The world of retail may have already been upended, but The Future of Global Retail offers lessons in innovation, customer centricity, digital disruption, purpose and agility for global executives across the entire retail spectrum and other industries.
It contrasts and analyses, not only presenting case studies but also sharing insights of the “why” behind the trends and the key lessons to take away based on research and real experiences.
The Future of Global Retail: Learning from China's Retail Revolution by Winter Nie, Mark J Greeven, Yunfei Feng & James Wang, is published by Routledge on 27th September, priced £26.99, and available from Amazon and leading international booksellers.
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