Sean Combs teams with Salesforce to launch SHOP CIRCULATE

SHOP CIRCULATE, a new venture that allows consumers to discover and buy products exclusively created and sold by black entrepreneurs, has launched using Marketplacer’s technology platform. 

Created by American rapper, record producer, record executive, and entrepreneur, Sean ‘Diddy’ Combs, the digital marketplace has been designed and built by Salesforce partner Deloitte Digital.

“Building black wealth starts with investing in black owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive,” says Combs.

“I’m excited to partner with Salesforce to create a platform that will advance our collective pursuit of economic justice.”

Hey Nile Fam! Today is a BIG day! We're formally announcing that The Nile List is being acquired by Diddy's newest venture @ShopCirculate This is a huge directory for all things Black-Owned and we are so excited to start this journey. More to come soon! ❤️ pic.twitter.com/vGjR1U4nzX

— Nile (Black Online Shopping) (@theNileList) June 1, 2021

“We’re honoured to collaborate with Sean Combs and Combs Enterprises to help close the unjust wealth gap that prevents too many Bblack Americans from achieving economic equality,” says Marc Benioff, Chair and CEO, Salesforce.

“SHOP CIRCULATE will empower us all, as individuals, communities and companies, to support black owned businesses, amplify the talent of black entrepreneurs and move us closer to true equality.”

“Marketplaces are a great leveller in bringing together businesses of all sizes into a single venue to drive opportunity and growth,” comments Jason Wyatt, Executive Chairman, Marketplacer.

“It’s our goal that our partnership with SHOP CIRCULATE will bring our powerful marketplace platform to black owned businesses and entrepreneurs as a vehicle to drive change, growth and success.”

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