Audi UK enlists IBM for digital CX initiative
Audi UK has partnered with IBM to redesign its website.
The company’s digital transformation project unified its mobile and desktop shopping experiences, enabled by a cloud platform and supported by marketing insights data from Adobe Analytics.
Antony Roberts, Head of Digital at Audi UK, says: “In a matter of 12 months, our leads have grown exponentially and our sales conversions have improved.”
“We have gone from being poor in terms of the data analytics to being incredibly rich. Through our collaboration with IBM, Audi UK now has the most effective cloud-based online platform across the entire VW Group, building a smarter experience for customers interacting with our brand.”
Debbie Vavangas, IBM Global Garage lead, IBM iX, comments: “Audi has prided itself on its commitment to apply smart design across its business.”
“With the Covid-19 pandemic up-ending the way consumers make large purchases, there was a critical need to apply its design principles to its customers’ digital experiences.”
“By embracing cloud technologies and data analytics, Audi UK helped accelerate its digital transformation with an online platform that delivers a smarter, more engaging experience that puts customers in the driver’s seat.”
